Heimstaden Bostad AB, Reg. No. 556864-0873, (”Heimstaden”) uses cookies and other similar technologies on the website www.heimstaden.com (the ”Website”) to analyse how you as a visitor use the Website and to improve your experience of the Website. Find out more on how we use cookies in this cookie Statment.
When you visit the Website, we may process your personal data e.g. if you choose to apply for a job or to rent any of our available objects. For more information about Heimstaden’s processing of your personal data, please view our Privacy Statement.
What is a cookie?
A cookie is a small text file that makes it possible to identify visitors to a website. A cookie is stored in your unit (for example smart phone, reading tablet, or computer) and makes it possible for the website to recognize you upon your next visit of the website. Cookies are often categorized based on their origin, but also based on how long they are stored in your web browser. A cookie may either be sent to you from the website you are visiting (so called first-party cookies) or from another organisation providing services to the website, such as analysis and statistics companies (so called third-party cookies).
Cookies can also be categorised as session cookies or persistent cookies. A session cookie is sent to your computer for the webpages to function properly during your visit and is not retained on your computer. Instead, it is erased when you close your web browser. The function of a session cookie is for example that it is activated when you return to a previously visited part of the website and thus facilitates your navigation on the website. A persistent cookie is in contrast stored in your web browser and thus allows for a web page to recognise your computer’s IP address even if you turn off your computer or log out between visits.
Cookies at our Website
At Heimstaden we use different technologies to measure traffic on the Website by means of third-party cookies (a domain or company separate from the Heimstaden domain) as specified in Heimstadens’ Cookie Banner . Analysing visits of the Website in this manner provides us with valuable information which we can use when developing our services. This is all made to improve the user experience on the Website. In addition to measuring statistics on how visitors use the Website, we may also use these services for direct marketing to individuals who have visited the Website.
Cookie categories
At Heimstaden we use 4 different categories to group cookies. Necessary, Functional, Statistics and Marketing. You can choose not to allow certain types of cookies. Click “show information” to read more. See our Cookie Banner. You can always change your settings afterwards.
Necessary (3)
Necessary cookies for basic functionality of the site.
Functionality (5)
Cookies that are needed for certain functions on the website to work for you as a visitor.
Statistics (1)
We collect anonymous statistics that help us understand how visitors use the website.
Marketing (2)
Cookies for marketing are used, among other things, to understand the effect of advertising and give us the opportunity to understand our visitors better.
The fact that Cookies may be used for marketing purposes means that such cookies enable us to reach out to visitors of our Website with offers regarding available accommodations or other services. This may be done by search engine marketing, marketing in social media or other types of marketing by means of tools such as Google Analytics or HubSpot. We may also send you direct marketing by e-mail if you have consented to receiving marketing e-mails from us.
Categories of data that are collected through cookies
Through the use of cookies we collect data on:
Visitor behavior and engagement. This includes information on your navigation on the site, interaction with campaign and embedded content and what pages are visited.
Visit frequency and duration. Whether it’s your first visit, number of visits to the website by you and all users, date of your most recent visit, average time spent on the website or whether the website is left straight away.
Cross platform activity. Conversion rate for advertisement, behavior across platforms, devices and browser, which YouTube videos are watched and video player preferences.
Your consent to our use of cookies
When you visit the Website, we will ask for your consent to our use of cookies. This consent is obtained in relation to cookies which are used for statistical purposes and for marketing purposes. You may consent to the cookies you prefer in the Cookie Banner. The consent may be revoked or changed at any time in the Cookie Banner. Other types of cookies that we use on our Website are necessary for the Website’s basic functions and are activated automatically.
You can change your cookie preferences at any time by clicking on the Cookie icon in the left down corner. You can then adjust the available sliders to ‘On’ or ‘Off’, then clicking ‘Save’. You may need to refresh your page for your settings to take effect.
Cookies may gather personal data. All such personal data is processed in accordance with Heimstadens’ Privacy Statement
Settings in your browser
You have the option to prevent cookies from being activated by shutting off cookies in your browser’s safety settings. Please note that most browsers have a standard setting accepting the use of cookies, but you can easily refrain from allowing websites to activate and store cookies on your unit by making a setting in your browser, including blocking cookies or erasing cookies already stored in the unit.
How you do this depends on what means of communication you are using. If you are using:
- a smart phone, you usually change the settings in your phone’s web browser,
- a reading tablet, you usually change the settings in the operating system, and
- a computer, you may change the settings in your computer’s web browser.
Please note that if you choose to deactivate cookies in your web browser, this may entail that cookies which are necessary for the Website’s basic functions are shut off. This means that your browser may stop functioning in a safe and secure manner and that some services may not be provided. In such cases you will, among other things, not be able to log into your account on the Website.
Contact us
If you have questions about the content of this cookie policy or if you would like to get in touch with us regarding our processing of your personal data, you are welcome to contact us on privacy@heimstaden.com