Heimstaden Bostad AB, Reg. No. 556864-0873, (”Heimstaden”) uses cookies and other similar technologies on the website www.heimstaden.com (the ”Website”) to analyse how you as a visitor use the Website and to improve your experience of the Website. Find out more on how we use cookies in this cookie policy.
When you visit the Website, we may process your personal data e.g. if you choose to apply for a job or to rent any of our available objects. For more information about Heimstaden’s processing of your personal data, please view our privacy policy.
What is a cookie?
A cookie is a small text file that makes it possible to identify visitors to a website. A cookie is stored in your unit (for example smart phone, reading tablet, or computer) and makes it possible for the website to recognize you upon your next visit of the website. Cookies are often categorized based on their origin, but also based on how long they are stored in your web browser. A cookie may either be sent to you from the website you are visiting (so called first-party cookies) or from another organisation providing services to the website, such as analysis and statistics companies (so called third-party cookies).
Cookies can also be categorised as session cookies or persistent cookies. A session cookie is sent to your computer for the webpages to function properly during your visit and is not retained on your computer. Instead it is erased when you close your web browser. The function of a session cookie is for example that it is activated when you return to a previously visited part of the website and thus facilitates your navigation on the website. A persistent cookie is in contrast stored in your web browser and thus allows for a web page to recognise your computer’ s IP address even if you turn off your computer or log out between visits.
For more information about what cookies are and how they function, please visit: www.ico.org.uk
Cookies at our Website
We use cookies on the Website to make your visit on the Website as pleasant and smooth as possible, for marketing purposes, to implement website tracking tools and for the Website to work in a safe manner. The cookies we use assist us in sending proper information to the correct users, to manage user access and to ensure that a user reaches the correct server. Additionally, some of our services require cookies to function.
If you have created an account on the Website, we use different types of cookies to make sure that you remain logged in during your visit and to make it possible for you to keep track of your favourite objects and favourite projects on the Website. These cookies are activated only if you are logged in and if you have marked an object or a project as a favourite.
We use different technologies to measure traffic on the Website by means of third-party cookies such as Google Analytics, and HubSpot. Analysing visits of the Website in this manner provides us with valuable information which we can use when developing our services. This is all made to improve the user experience on the Website. In addition to measuring statistics on how visitors use the Website, we may also use these services for direct marketing to individuals who have visited the Website.
The fact that Cookies may be used for marketing purposes means that such cookies enable us to reach out to visitors of our Website with offers regarding available accommodations or other services. This may be done by search engine marketing, marketing in social media or other types of marketing by means of tools such as Google Analytics or HubSpot. We may also send you direct marketing by e-mail if you have provided us with your e-mail address and in connection thereto not objected to receiving marketing e-mails from us.
Your consent to our use of cookies
When you visit the Website for the first time we will ask for your consent to our use of cookies. This consent is obtained in relation to cookies which are used for statistical purposes and for marketing purposes and you may either consent to both purposes or to only one of them. Other types of cookies that we use on our Website are necessary for the Website’s basic functions and are activated automatically even if you do not consent to out use of other types of cookies.
Settings in your browser
You have the option to prevent cookies from being activated by shutting off cookies in your browser’s safety settings. Please note that most browsers have a standard setting accepting the use of cookies, but you can easily refrain from allowing websites to activate and store cookies on your unit by making a setting in your browser, including blocking cookies or erasing cookies already stored in the unit.
How you do this depends on what means of communication you are using. If you are using:
- a smart phone, you usually change the settings in your phone’s web browser,
- a reading tablet, you usually change the settings in the operating system, and
- a computer, you may change the settings in your computer’s web browser.
Please note that if you choose to deactivate cookies in your web browser, this may entail that cookies which are necessary for the Website’s basic functions are shut off. This means that your browser may stop functioning in a safe and secure manner and that some services may not be provided. In such cases you will, among other things, not be able to log into your account on the Website.
Contact us
If you have questions about the content of this cookie policy or if you would like to get in touch with us regarding our processing of your personal data, you are welcome to contact us on dataskyddsforordningen@heimstaden.com.
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