A woman in a bright orange sweater is standing on a sunny balcony with lots of flowers.
Our promise

We care about you
- Friendly Homes

About us

Heimstaden in a nutshell

As a leading residential real estate company, we offer long-term rentals throughout Europe with the vision of simplifying and enriching people's lives through Friendly Homes.

One of the best things about renting an apartment is that it allows you to do the things you actually enjoy. No more time spent fixing things like a leaky tap or a broken washing machine. We’ll take care of all of that. So you can focus on what’s really important to you.

Our needs and circumstances change as we progress through life, particularly when it comes to how and where we live. From our childhood home, to student housing, through to building a family and perhaps even the desire to travel or relocate. Whoever you are and whatever your needs, we give you a little extra space to make any necessary changes in your life.

At Heimstaden, we value being in a position to contribute to society and growing in a responsible and sustainable way is a big part of that.

Like our evergreen approach to building, developing and managing sustainable, modern homes that people want to live in. For years to come. Like our collaboration projects with partners who share our values, where we combine our experience, knowledge and capital to create new opportunities that would not have been possible to achieve individually.

That is how we create long-term value for our shareholders, for our partners and for our employees. But most of all for our tenants and for society.

A value-driven organisation

At Heimstaden, we create value through the way we operate. It starts at home, with our company and our employees, and filters all the way out into our community, society and the world around us. Our values embody the heart and soul of Heimstaden and represent everything we believe in, now and in the future.

Our business model

With a fully integrated platform across the property life cycle, we have developed efficient and innovative operations. Our management strategy enables us to expand and optimise our portfolio while refining and developing individual properties.

Our top-performing and agile operations and continuous focus on building a modern digital ecosystem are key enablers for scalability, fast decision-making, quality reporting, and excellent customer service.

A drawn business modell for Friendly Homes, divided into four areas.

Our strategy

In order to achieve our vision of Friendly Homes and fulfil our high ambitions, Heimstaden has defined a strategy that will help the company to continue to take great strides as an organisation and make new progress.

The Friendly Homes concept is based on our values of Care, Dare and Share, which reflect how we work, communicate and interact with our tenants, partners and employees.

Furthermore, our business model – efficient and innovative operations – enables us to perform better and successfully achieve our four strategic cornerstones: Customer-Centred, Friendly Workplace, Sustainable Mindset and Financial Strength. These cornerstones are crucial for us to achieve our vision.

CUSTOMER CENTRED
Our customers are always at the centre of our attention, and we deliver an experience that goes beyond expectations by supporting our customers’ everyday needs. We empower them with smart physical and digital solutions for a better and more sustainable everyday life and, with regular surveys about customer satisfaction, we continuously improve services in all our markets.

FRIENDLY WORKPLACE
Through dedication, long-term planning and collaboration, we create happiness and life quality at work. We have an honest and passionate culture, where caring and driven people have the freedom and resources to apply their skills and ideas. We encourage a diverse work environment and have zero tolerance for discrimination.

SUSTAINABLE MINDSET
Our sustainable mindset is an integrated part of our operations, and we are constantly improving our social and environmental impact across the entire value chain. We contribute with solutions to face the many challenges in our society, and by sharing our knowledge and expertise, we seek to inspire others to contribute and make a positive difference for the good of our industry and society.

FINANCIAL STRENGTH
Together with institutional partners, we are operating an evergreen and sustainable platform with a robust balance sheet and liquidity position. Our competent and experienced in-house management team provides great advantages and opportunities for sustainable and responsible growth.

Make Room

Our needs and circumstances change as we progress through life, particularly when it comes to how and where we live. From our childhood home, to student housing, through to building a family and perhaps even the desire to travel or relocate. Whoever you are and whatever your needs, we give you a little extra space to make any necessary changes in your life.

Our Make Room initiative is our way of communicating the vision we have for the Friendly Homes concept. It’s all about taking care of each other as well as the society in which we live. Being open about our challenges and sharing our experiences gives each of us the courage to make a difference.

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