A woman in a bright orange sweater is standing on a sunny balcony with lots of flowers.
Our promise

We care about you
- Friendly Homes

Heimstaden in a nutshell

As a leading residential real estate company, we offer long-term rentals throughout Europe with the vision of simplifying and enriching people’s lives through Friendly Homes. 

One of the best things about renting is the freedom to spend time doing what you truly enjoy. No more time spent fixing leaks or broken appliances, we will handle that. This means you can focus on the things that really matters to you. 

Our needs and circumstances change as life moves on, from childhood homes and student housing to family apartments or new adventures in different places. Whoever you are and whatever your plans, we give you a little extra space to make any necessary changes in your life. 

At Heimstaden, we value being able to contribute to society and growing in a responsible and sustainable way.  

Whether that’s developing and managing sustainable buildings, modern homes or working closely with partners who share our values.  Together, we create opportunities that wouldn’t be possible alone. 

That is how we create long-term value, not just for our shareholders, partners and employees, but most importantly for our tenants and communities. 

Friendly Homes

Our vision is to simplify and enhance the lives of our residents through Friendly Homes

Helge Krogsbøl
CO-Chief Executive Officer, Heimstaden

A value-driven organisation

At Heimstaden, our values guide everything we do. It starts at home, with our teams, and filters all the way out into our community, society and the world around us. Our values embody the heart and soul of Heimstaden and represent everything we believe in, now and in the future.

Our Strategy

To achieve our vision of friendly homes and meet our high ambitions, Heimstaden follows a clear strategy focused on creating value beyond simply managing properties.

Our strategy center around four key areas: Quality Living for Customers, Society Contribution, Friendly Workplace, and Efficient and Innovative Operations. These areas are key to create clarity and direction in our daily work guided by our core values.

QUALITY LIVING FOR CUSTOMERS

Our way of communicating and interacting with our tenants is essential to delivering considerate living. Our philosophy is focused on professionalism, while providing attractive housing and ensuring efficient service.

SOCIETY CONTRIBUTION

We see ourselves as more than a residential property company; we actively contribute to tackling societal issues such as climate change, economic inequalities, and housing shortages. We aim to create value beyond our properties, by creating welcoming, safe communities and helping people find housing.

FRIENDLY WORKPLACE

At Heimstaden we care about our employees and strive to create a positive and inspiring workplace. Engaged employees, help us deliver better experiences for our tenants. Our workplace is open, inclusive and driven by supportive leadership. We believe that a positive internal environment leads directly to success.

EFFICIENT AND INNOVATIVE OPERATIONS

We aim to lead the way in residential property manager, by continuously improving our practices and adopting innovative, eco-friendly technologies. This approach helps us manage our properties more efficiently and sustainably.

COMMERCIAL OUTSTANDING

Our vision of considerate living is based on our commercial success as a company. Without a business-driven property management with good profitability, we cannot guarantee long-term quality for our tenants or make necessary improvements to our property portfolio. We believe that business benefits and social benefits go hand in hand. Together with our institutional owners, we create long-term and sustainable management that benefits many.

Make Room

Our needs and circumstances change as we progress through life, particularly when it comes to how and where we live, from childhood homes and student housing to family apartments or new adventures in different places Whoever you are and whatever your needs, we give you a little extra space to make any necessary changes in your life.

Our Make Room initiative is our way of communicating the vision we have for the Friendly Homes concept. It’s about looking after each other and the communities we share. Being open about our challenges and sharing our experiences encourage us to make a difference.

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